Welcome to SFAOL 2001
A New Year, a Time to Do Everything Right!
of Santa Fe Always On Line, Inc.
and welcome to Santa Fe Always OnLine. I'm Stan Evans, president
of this enterprise, and I'd like to extend personal greetings
and tell you something about our site.
The glow of the New Year is over,
and we're all back in harness. So now I'd like to discuss a few
things with the visitors to SFAOL.com.
There is good news to report. In a two-week period in January
2001 we had 161,929 hits. More important, more than a fourth of
those hits-43,745, to be precise-went on to become a pageviews.
That's a lot of traffic. By comparison, in September 2000, just
before we launched the new, improved site, the previous SFOL
site got just 14,630 hits. We must be doing something right.
But who is "We"? Santa
Fe Always Online is principally made up of three people.
One is Webmaster Andrew Elliot, without whom we could not function,
because the other two of us know little about the computer world.
The second is Richard McCord, our editor-journalist-author, in
charge of gathering and producing all the great information you
find on our site. And then there's me. Remember that when an individual
fits no particular slot in an organization, he is made president.
It's one form of the "Peter Principle."
Anyway, I am writing to you now with
three things in mind. One is to tell you where we want to go with
this site. Two is to explain why we have been slow in responding
to the dozens of specific questions that visitors have sent our
way. Three is to ask you a favor.
is the product of seven years of experience, plus a lot of thought.
In the early days of the Internet age, this site began as SFOL.com.
Although that site did not prove ready to move on into the future,
it gave us an excellent advantage: As one of the first Web sites
about Santa Fe, it gained a very high position on major search
engines, which we have now inherited. When people want to learn
about Santa Fe, they find us.
Our plan is to build the Internet's
best general-purpose information center about our beloved city.
Already we think we have achieved that goal. Just compare SFAOL.com
with any other site about Santa Fe on the Web, and we think you'll
agree. We have studied the information sites of many other cities
nationwide, and tried to exceed them.
At this point we have hundreds of
articles, by many of Santa Fe's best-known writers, plus hundreds
of links to specific businesses, attractions and information centers.
We constantly are adding new material and new basic categories.
Look soon for separate categories on Native Americans, Children,
Tall Tales and other topics. We also are creating a category,
with maps, for the Sunday Open Houses of the Santa Fe Realtors.
Yet in a way, we have suffered from
our success. Despite our efforts to provide the basic information
that people interested in Santa Fe might want, we have been deluged
with specific questions not answered on our site. Getting this
information is time-consuming, and we had not been prepared. But
now we have added an associate to handle this task.
My third subject is the most important.
We want to ask your help in making our site even better. We want
to learn about you: What are your interests? What else do you
want to know about Santa Fe? Also, what products should we add
to our Online store? In the end, sales from the store will spell
our success, and we want the selection to be just right.
As president, I'm in charge of that
department. I've carefully chosen the present items. For example,
the sterling-silver hatbands for baseball caps are unique. We
have separate designs for fishermen, tennis players, sailboaters
and animal enthusiasts. One for golfers is coming soon. The Indian
wedding vase is also exceptional, and it comes with a story included,
for a one-of-a-kind gift for people getting married. The Gib
also of sterling silver, is elegant in its simple beauty. Now
I'm looking for more items. Your suggestions will be invaluable
as the store grows. Remember-it's for you.
Well, that's my report. You now know
who we are, what our site is about, and where we hope to go. We
are asking for your help in getting there. The journey should
Thanks in advance.
Stan Evans, President, SFAOL.com
Email Stan at firstname.lastname@example.org